Heads & Tales – David Hieatt

 

Episode 30: David Hieatt on the power of great storytelling

Long a hero of Oppidan Education's co-founder Walter Kerr, our latest guest on Heads & Tales is the incomparable David Hieatt. David is the founder of Hiut Denim Co and The DO Lectures, and a devout loyalist of the timeless art of writing and storytelling. On the episode, he shares his journey from tuck shop hustler at school to creating leading consumer brands.

🎙️ Episode recap:

  • David's views on mentoring: he advocates for a 'horses for courses' approach, with multiple mentors supporting a variety of areas.

  • His early entrepreneurial days: David's entrepreneurial spirit was apparent very early on, recognising a gap in the market to sell ice lollies at school in Wales. Only the resulting litter put an end to it all...

  • Lessons in leadership: he admits that the toughest part of his journey is dealing with wasted talent and how important it is to shrug off false hope.

  • The revival of Hiut Denim: David tells the story of how Hiut Denim came to be, breathing life back into the Welsh town of Cardigan, once the largest denim producer in the UK.

  • His controversial opinions: from WFH to fundraising, David challenges the status quo in a typically no-nonsense approach.

  • Writing is a superpower: master the art of writing, he says. It's not just about the words on paper, but also the clarity of thought and the ability to connect with others on a truly profound level.

 
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